Building a More Inclusive and Connected City For All
Small businesses are the heartbeat of our community, and their support plays a powerful role in sustaining the mission of the Capital Pride Alliance. When local businesses give, they help ensure that Pride events remain vibrant, accessible, and reflective of the diversity that makes Washington, DC so extraordinary. From funding year-round programs to amplifying LGBTQ+ visibility, small business contributions directly strengthen the spaces where our community gathers, celebrates, and thrives. Your partnership doesn’t just support Pride — it helps build a more inclusive and connected city for all.
Cause Marketing and Co-Branded Partnerships
If your company wishes to do any of the following, it would qualify as a cause-related marketing partnership:
- Communicate that specific dollars or percentage of your proceeds will be given to Capital Pride Alliance.
- Market your intentions to give to Capital Pride Alliance to incentivize a purchase.
- Communicate that a purchase will benefit a specific program of our work, such as the Pride365 Fund or The DC LGBTQ+ Community Center.
Please note that you may not make any statement about donating a portion of the proceeds without our express written consent. New and small businesses should consider direct donations.
All charitable sales promotions are state regulated in order to protect consumers and charities. They require a signed cause-marketing agreement between the nonprofit and the company.
Portion of Proceeds from Product Sales, Events, or Services
Show your customers you care and help create year-round impact by donating a percentage of sales from your products, services, events, or auctions. All third-party fundraising efforts must be approved in advance and formalized through an agreement with Capital Pride Alliance.
To request approval, please complete this form. (See Word Document with online application for product sales and point of sale.)
Before filling out the form, please note:
- We deeply appreciate your interest and support; however, approval of your fundraising campaign does not constitute an endorsement—express or implied—of your product, service, company, opinions, or political positions.
- Fundraising activities that support the mission and values of Capital Pride Alliance will be considered. Please understand that we cannot approve campaigns that promote items or activities that are harmful, discriminatory, adult or pornographic in nature, or otherwise inconsistent with our mission to advance visibility, uplift the LGBTQ+ community, and foster inclusive and safe spaces.
Point-of-Sale Round-Up
Please indicate if you plan to offer a give at check-out incentive or donation round-up on the partnership inquiry form.
In-Kind Giving (gifts of products and services)
Our Volunteer Production Team always need items for our major events. Please check out our current list of immediate needs. (coming soon!)
Host a Fundraiser
CPA welcomes local community groups, businesses, individuals, and others who wish to host fundraising events (“Third-Party Fundraising”), where all or a portion of the proceeds come back to CPA and our Pride365 Fund. Third-Party Fundraising is an incredibly effective and fun way to support the LGBTQ+ communities of our city and beyond. Please fill out our partnership inquiry form and then reach out to us at [email protected] if you need ideas or inspiration!
Event Sponsorship
Capital Pride Alliance has a variety of events and a robust recognition and benefits program. If you are interested in becoming a Corporate or Business Advocate (sponsor), please reach out to Mike Alexander at [email protected] to learn more.
Employee Engagement through Workplace Giving
According to surveys, 86% of employees expect opportunities to become involved in charitable activities such as workplace giving. Employees who don’t take advantage of these programs say they don’t give because the causes they care about aren’t offered as a choice. Productivity increased by up to 13% when people are able to support the causes they care about.
Support our ongoing work through your Workplace Giving Program and you will become a member of our Capital Pride Employee Engagement Program.
Workplace Peer to Peer Fundraising/Competition
Rally your employees and/or customers around a special occasion (birthday, anniversary, in honor or in memory of someone special) or just because you’re feeling charitable and raise money for CPA! You can create a fundraising team or fundraise on your own. Consider creating friendly Workplace Pride Challenge (department or team fundraising competition) or develop incentives for your employees and customers to donate to your campaign.
You can share your fundraising efforts through your company or business social media and tag Capital Pride Alliance and we will share you efforts through our social media accounts too!
You may also create a team/company fundraising page here: Capital Pride Alliance. Get your social media followers and fans involved and share options to donate to your fundraiser!
Matching Gifts and Employee Incentives
65% of Fortune 500 Companies will provide a corporate match to an employee’s donation. If you are a business or company who would like to match your employee’s donations or incentivize your employees to donate, please contact Mike Alexander at [email protected]. Capital Pride Alliance is a member of Benevity and Double the Donation. We will also provide your business or company with special recognition as a member of our Capital Pride Employee Engagement Program.
Direct Donations
A direct donation to Capital Pride Alliance is a simple and impactful way for both small and large companies to get involved in supporting the mission of Capital Pride Alliance.
Gifts may be made here: Donate Now | Capital Pride Alliance or checks may be mailed to:
Capital Pride Alliance
1827 Wiltberger St., NW
Suite 100
Washington, DC 20001
S U P P O R T
Frequently Asked Questions
Will I receive a receipt?
Yes, you will receive an email receipt for your online donations, or a letter in the mail if we don’t have your email for checks, ACH and stock. If you made a donation a while ago and still don’t have a receipt, contact us at [email protected]
Is my donation tax deductible?
Capital Pride Alliance is a 501(c)3 tax-exempt organization and your donation is tax-deductible within the guidelines of U.S. law. Keep your email donation receipt as your official record. Our EIN number is: 26-1763254.
Can I dedicate my donation to someone?
Yes! To dedicate your donation in honor or memory of a loved one, colleague, or friend, click Add a Dedication located under One Time and Monthly on the donation page. The first and last name of your honoree are required fields. You will also have the option to input contact information and a message to the recipient, which will be automatically sent upon completion of your transaction.
What are the fees associated with my donation?
Credit card transaction fees vary between 4-5%, If you are looking to avoid processing fees, consider giving via a Donor Advised Fund.
Is my donation secure?
Yes. The security and confidentiality of your information is our highest priority. We use industry-standard SSL (secure socket layer) technology to protect your information and provide a safe and secure environment for online donations. We will not sell, trade or share your personal information with anyone else, nor send donor mailings on behalf of other organizations, and we will only share personal information if you have given us specific permission to do so.
What does my donation support?
Your donation goes directly to where it’s needed most — powering the year-round work that keeps Pride visible, vibrant, and impactful in the nation’s capital. Contributions support the full mission of the Capital Pride Alliance, including community programs, educational initiatives, safety and accessibility measures, volunteer coordination, and the planning and production of major Pride events attended by hundreds of thousands of people.
Your gift also strengthens vital partnerships with local LGBTQ+ organizations, helps amplify underrepresented voices, and ensures that our festivals, parades, and gatherings remain safe, inclusive, and welcoming for all. From operational needs to advocacy efforts to creating meaningful spaces for celebration and protest, every donation fuels the ongoing movement for equality in Washington, DC.
In short: your support sustains Pride not just in June — but every day of the year, helping us build a stronger, more connected, and more resilient LGBTQ+ community.
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Capital Pride Alliance, Inc. is recognized as a 501(c)(3) non-profit organization by the Internal Revenue Service, and is a non-profit organization incorporated in the District of Columbia. Your contribution is tax deductible to the extent allowed by law. Capital Pride Alliance, Inc. Tax ID# 26-1763254.
#StillWeGive
Tweet using #StillWeGive and tag @CapitalPrideDC, to show your support for the work that is being done on behalf of the LGBTQ+ community.
The Capital Pride Alliance, through its stewardship of diverse programming and events, specifically year-round LGBTQ+ Pride festivities centered in Washington, DC and the National Capital Region, serves to celebrate, educate, support, and inspire our multi-faceted communities in order to grow and preserve our history and protect our rights for current and future generations. Learn More